Are you ready for this year double11 online shopping festival? It’s just one month from now! But, why you should care about #chinese singles’ day?

Here are some key facts about Double11 or 光棍节 (guān gùn jié). 

Since 2009, when it was launched by Tmall, this shopping festival was record-breaking (Alizilla). 

In 2013 11.11 results surpassed Black Friday and Cyber Monday sales combined, and became the most important shopping festival in the world and in 2015 it went global.

Last year 11.11 generated  38.4 bln US$ in GMV, the highest selling record of all-time! 😲

Plus, over 200 thousand brands joined it and more than 1 million products were launched. 

11.11 produced 2.5 times bigger sales than Black Friday and Cyber Monday combined. Generally speaking, online shopping festivals are the best opportunity to promote your brand through cross border eCommerce. 

Speaking of that, Secoo is the cross border dedicated to fashion & luxury, one of the most important platforms in China, which have combined traditional eCommerce with live streaming, or sale streaming. This is not just a selling channel, but an engaging and attractive media to let users know more about products and interact directly with them. 
Want to start your first #salestreaming? Contact us NOW to plan your cross border ecommerce + livestreaming strategy