The next wave of growth for International brands is all about cross-border eCommerce & live streaming!
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This year the sales extravaganza is going to be more important for the Chinese economy: online consumption has seen a post-pandemic revival since March. For this very reason, European businesses should implement effective digital solutions and take into consideration online shopping festivals!
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You probably heard about Single Day or Double 12, but what about 6.18? Why does it matter so much?

At first, live streaming is the best way for platforms to sell products in China.

The combination of live streaming and eCommerce has become a mainstream of online sales in China;
Strong sales during the first week of the 618 campaign are indicative of Chinese consumers reallocating travel budget for the consumption of imported products.

Other key facts:

Chinese tech-savvy millennials and GenZ are set to become the dominant driver of luxury consumption over the next decade.

+ 200k brands have participated at the Shopping Festival promoting joining one of Alibaba’s platforms. Within the first 10 hours of the campaign, the Alibaba GMV’s increased by 50%.

Secoo, China’s luxury retail platform has approached e-commerce with an omnichannel strategy, combing in only one platform O2O, live streaming, and cross-border e-commerce strategies!

The travel-recovery peak will likely come after September 2020 in China.