What is 618?  618 is the second largest and most important Shopping Festival in China. Every year from June 1st till June  18th , China’s e-commerce landscape is filled with large-scale promotional activities and discounts on the hottest products of the moment.  Why June 18th (618) became a Shopping Festival?     June 18th  is the

Are numbers just numbers? Well, not really. Everyone has their own favorite number, it could be a birthday date, your wedding day, a number that brought you luck in the past, wherever the reason may be, one thing is certain is that they are not just simple numbers for us.        Chinese people also do

Are you searching for #news, #tips, and #trends from #China? Then, check this out! #Shanghai#Fashion Week’s FW 2021 edition, titled “Bloom the Spring”, kicked off on April 6th. During the 8-day program, 100-plus #physical runway shows took the stage at four different venues across the city. But, they didn’t forget about the ever-growing role played by #livecommerce: through “Shanghai Fashion and Lifestyle Carnival” brands

#Ecommerce#livestreaming has experienced massive growth from late 2019 and became one of the most profitable #sales strategies. Many of you may be wondering: how long will this trend last? Are Chinese consumers more likely to move on to the next big trend? Not really! Few figures to picture the actual potential of this channel: #Coresight estimates that #livecommerce GMV in China

Do Chinese people celebrate just one #Valentine’s Day? The answer, as many of you already know, is not really!In fact, in China, there are six different occasions to celebrate lovers. Now, we are getting closer to another one: guess what it is? …One little hint: today we’re talking about #白色情人节. In Asian countries, 14th March, known as #White Valentine’s

Before we dive into the marketing campaigns now live across various channels and platforms, it’s important to understand the context of International Women’s Day in China! International Women’s Day has been recognized in China since 1949. But the day’s significance has moved away from female empowerment for the country’s e-commerce retailers over recent years –