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Alipay+ Digital Marketing Solutions

The mobile payment market size is growing with a CAGR of 24.5 % (compared to the size of 2020), and will reach USD 5399.6 billion by 2026.

Mobile payment merchants (from several industries) possessing a unified checkout service can benefit from sales increase and conversion. On top, users can also benefit from payment aggregation, single sign-in and loyalty programs in the ecosystem.

Successful strategies require creative, customer-centric approaches that leverage the latest technologies, such as those offered by Alipay+, to deliver outstanding service and value to its brand & end-customers.

Alipay+ is a comprehensive SuperApp that integrates various features including payments, banking, wealth management, insurance, and lifestyle services. Part of Alibaba Group, Alipay+ aims to provide 1.3 Billion users worldwide with a seamless and convenient way to manage their financial activities and daily tasks through their mobile devices.

But how does digital payment connect with digital marketing?

With Eggsist tailored Alipay+ digital marketing solutions, we will deliver hyper-targeted promotions and offers to customers based on their location using Alipay Location-Based Marketing. Alipay+ uses geolocalized marketing to ensure the delivery of relevant messages and incentives directly to consumers’ mobile.
With Alipay+, merchants will efficiently tap into O2O opportunities (online to offline), drive foot traffic and sales to their physical stores.
Our targeted advertising solutions allow us to create customized campaigns that resonate with targeted audiences.
Alipay+ in-app digital marketing services include multipurpose digital coupons, banner promotions, keyword searches, push notifications, QR codes, & much more! Eggsist supports businesses to capture consumer’s attention and drive conversions at every stage of their customer journey, before, during and after their trips and shopping experiences!

Reach millions of users worldwide who are enjoying the convenience and security of Alipay+, contact EGGsist today to get started.

Keep Following EGGsist Insights to discover more!

#Alipay #ChineseMarket #DigitalSolutions #OnlinePaymentPlatforms

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3 secret to getting prepared for the year of the ox

Chinese New Year is fast approaching. In less than one month will start the Ox year (牛年) and we’ll say goodbye to the little mouse (鼠鼠). Here are three key things to watch to getting prepared for this CNY 2020.

Niche brands

Being a small brand could be an initial obstacle, but recent research has shown that this could be a strength when considering to approach a new market.

The word #小众 (Xiǎo zhòng, niche) have been searched over one million times on RED Chinese equivalent of Instagram and now Chinese users are eager to discover new brands and unique yet more distinguishable products.

Social Commerce

It’s not a secret that social media are great to promote products or brands, and eCommerce is great when it comes to selling. What about if we combine them both?

Say hello to social commerce!

iiMedia Research have predicted that in 2022 social commerce will impact for over 300 bn US$ (273 GBP), and more recommendations will come through interactive media. That’s why in order to succeed, brands presence in major Chinese Social network such as WeChat, RED or Douyin is simply quintessential!

One of the most well known social commerce platforms is Little Red Book, born as a platform where users shared reviews on all sorts of things ranging from clothes to food to tourism, it has since delved into the world of social commerce as users can find out about products and purchase them directly on the app.

Fintech

Fintech is growing with a predicted value of about 310 bn US$ (230 bn GBP), and a big innovation comes with Alipay superapp . From the fintech world the app has evolved as a digital lifestyle app and with new services such as Huabei, CBEC solutions and livestreaming has made it simple to pay instalment and attract many new customers using digital marketing tools.

This is just a little part of our report about new marketing strategies to enter chinese market, such as taking advantage of Chinese commercial and traditional festival sales momentums.

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Discover the biggest Chinese taxfree island: Sanya

In 2020, despite pandemic hurdles, the travel shopping industry in China resumed growth, already from Q2; in fact, from the beginning of May (Labour day holidays), there were over 80 million people travelling domestically, while during the Golden Week holidays (first week of October) over 637 million people travelled and spent over 68.8 bn US$.

This is good news for the luxury industry, which is predicted to tap 127 bn US$ in GMV by 2025 according to Bain&Co latest report., representing about 65% of global luxury consumption worldwide.

Another positive sign of luxury consumption recovery was in the Hainan Island, in particular at Sanya, one of the biggest duty free destinations for Chinese travelshoppers.

China authorities implemented from July 2020 a new tax-free policy increasing individual purchases in the island from 30,000 RMB to 100,000 RMB.

The result: Chinese tourists spent over 2 billion yuan (over 300 mln US$ or 225 mln GBP) in just one month!

A key strategy for international brands is to consider Chinese Duty Free destinations as Sanya and develop the right #digitalmarketing strategies to be successful, how?

Get in touch with EGGsist team!
Source: Bain&co.

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12.12 is more than another shopping festival

Between Christmas and Double 11, the shopping season secret is Double 12 (双十二).

So many brands are ignoring this big opportunity, but here’s why you should get this commercial festival into consideration:

12.12 makes e-tailers and C2C users to take advantage of the double11 sales craze. eCommerce platforms such as Secoo and Taobao promoted their product with heavy discounts and hot deals.

This year 12.12 promoted heavily O2O, Chinese users got big discounts on Alipay digital payment super app. Kantar reports a steady 19% growth in online to offline platforms in China.

We can’t forget the live streaming. This year Douyin organized a 12.12 dedicated all-day event. 12.12 related videos were played over 750 times during one day.

Together with Christmas (圣诞节), 12.12 is the last 2020 shopping festival, and it’s just 8 weeks before Chinese New Year (春节), which on 2021 will be celebrated on February 12th.

For retailers & online platforms, now it’s the best time to get ready for CNY and all the upcoming shopping festivals!

Discover the key strategies and platforms to be successful, get now our FREE report #beyondCNY

Download the FREE full report

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Double 11 2020 impressive record

Double 11 2020 has been extremely successful. Performances have surpassed expectations, over 74 bn US$ GMV were generated. All payments were processed through Alipay. And Over 30k international brands were involved, this was the biggest online shopping ever in the world.

Over 2 million new products were being launched, twice as much compared to 2019

11.11 confirms being the best moment for brands to launch new products and increase their awareness. This year the key was luxury, instead of being a discount-centric festivity, big brands like Coach, Hermes, Kenzo and many more took part in the biggest shopping event ever.

11.11 is looking more like a long-awaited event since big stars are taking part in Single’s day’s 2020 celebration. In 2019 Taylor Swift amazed the Chinese audience with her performance, this year Katy Perry and Jackie Chan will take part in the show aired just a few hours before 11.11 start.

Livestreaming is becoming international. During this year’s 11.1, celebrities as former basketball player Magic Johnson and world-wide famous singer Taylor Swift have broadcast their own live streaming sessions.

This was by far the biggest online event ever, but this was a great time for retail shops too: over 210k offline retails participated and offered special coupons via the Alipay app.

Plus, the biggest Chinese fintech super app will help offline retailers to attract customers with special discounts in over 100 cities.

That’s why your marketing strategy can’t miss in Inland China, want to learn more? Just contact us!

Download the FREE full report

Source: Alizila

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Why you should keep an eye on the Chinese Golden week?

Today people are celebrating one of the most important festivals in China, better known as 中秋节 (zhongqiu jie), or also called “Moon Festival”. This year will be combined with the National Day, which is to commemorate the founding of the People’s Republic of China in 1949! Starting from the 1st of October start an important week for the tourism industry the Golden Week.

If you want to know more about each Chinese festival don’t miss our #beyondCNY Chinese festivities report.

Why you should take into consideration these cultural celebrations? Discover it with our infographic down here:

Sources: Baidu, Globaltimes

Next step: identify the right channels!

Nowadays, Cross-Border and live streaming strategies become China’s most profitable form of communication able to support your brand in building a digital presence and drive revenue in the Chinese market.

EGGsist provides tailor-made solutions through the most popular social media, social commerce & fintech platforms such as Alipay, Secoo, WeChat, and many more to discover…

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