China’s Food & Beverage market is undergoing a transformative shift, fueled by evolving consumer tastes, digital integration, and the growing influence of Western food trends. As the digital landscape expands, brands are embracing new opportunities to capture the attention of tech-savvy consumers, while the government’s push for modernization supports this shift toward global flavors and dining experiences.

The F&B sector has seen dynamic growth, with Western cuisines playing a significant role in shaping new dining habits, particularly in top-tier cities. Despite challenges in other consumer sectors, Western food trends in China continue to thrive, becoming a focal point for the market.

In this report, we’ve analyzed consumer data and digital trends to uncover the key drivers behind the rise of Western food in China’s F&B market. From the increasing preference for convenient, digitally accessible dining options to the infusion of local flavors in international dishes, this report offers valuable insights into what’s fueling growth and how brands can adapt.

Some key findings on China’s Western food market:

• Fusion of tastes: Western dishes, from pizza to pastries, are being adapted to local preferences with ingredients like durian and green tea.
• Digital-first experiences: Online food platforms and social media are critical in driving brand awareness and consumer loyalty, with platforms like Alipay and Tmall leading the charge.
• Shifting demographics: Younger generations, particularly Gen Z, are driving demand for premium and international food experiences.
• Rising importance of health and sustainability: There’s growing consumer interest in healthier, plant-based alternatives, with brands like Beyond Meat making waves in the Chinese market.

As competition intensifies, brands must be agile in understanding what resonates with consumers in this evolving landscape, ensuring they capture the opportunities in China’s vibrant F&B market.

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#ChineseMarket #Alipay #ChinaIndustry #ChinaMarketing #DigitalSolutions

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DesignRush is your guide to finding the best professional agencies, categorized by their areas of expertise.

Businesses need to find professional partners who have the necessary knowledge, trustworthy team members and proven track record of success.

But this arduous task is time-consuming and unrefined. In DesignRush’s Agency Listing section, users can further search for a top partner firm by area of expertise, team members, leadership, clients, reviews, testimonials, portfolios, prior work, pricing structure, cost and more. They can quickly and easily compare the most valuable qualities of the best agencies, discovering and selecting the best agency for their business more efficiently.

Are you seeking a trustworthy reputation management company to enhance your online presence and safeguard your brand’s public image? DesignRush features the most reliable reputation management agencies known for their expertise in online reputation monitoring, crisis management, review management, social media monitoring, and other services vital for maintaining a positive digital footprint. Tailor your search based on reviews, pricing, specialized areas of focus, or locations.

ALT “We’re on DesignRush” 

We have carefully selected the top 10 reputation management companies from a pool of over 530 service providers, based on their expertise, service variety, successful projects, client satisfaction, and notable successes. Learn about our selection methodology and discover how we choose the best agencies in the reputation management niche.

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DESIGNRUSH | B2B Marketplace Connecting Businesses with Agencies 

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CChina’s gaming industry remains a global powerhouse, boasting significant growth in mobile gaming revenue and expanding international presence. Super apps such as Alipay are diversifying their services to include gaming experiences across China.

🎮 China takes the top spot for number of gamers, totaling 668 million people. From 2024 to 2029 the Chinese gaming sector is expected to grow sustainably from £58.18 billion to £84 billion.

💻 Alipay has ventured into the gaming realm by introducing its mini-game platform, aiming to enrich user interaction and broaden Alipay’s scope beyond financial services. This move opens up new opportunities for game developers and players thanks to Alipay’s large user base.

📱Mobile gaming reigns supreme among Chinese gamers, accounting for 66% of their total spending on games. Chinese game studios dominate the global mobile gaming market, capturing 47% of the revenue share worldwide.

👇 To read the full article click here 👇

This article was first published by China Briefing, which is published by Dezan Shira & Associates, a Partner of EGGsist. The firm assists foreign investors throughout Asia and maintains offices in China, Hong Kong, Vietnam, Singapore, Indonesia, Thailand, Malaysia, Philippines, Russia and India. Please contact info@dezshira.com or visit the website atwww.dezshira.com.

📲 Do you want to know how to expand your business into the Chinese digital landscape? Follow and contact EGGsist to build digital journey!

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China’s anti-aging market is booming due to factors like an aging population, increasing wealth, and cultural emphasis on youthful appearance. This growth spans skincare innovations, medical procedures, and supplements, offering significant opportunities for both domestic and foreign players amidst evolving regulations and consumer trends.

— to read the full article click the image below👇

This article was first published by China Briefing, which is published by Dezan Shira & Associates, a Partner of EGGsist. The firm assists foreign investors throughout Asia and maintains offices in China, Hong Kong, Vietnam, Singapore, Indonesia, Thailand, Malaysia, Philippines, Russia and India. Please contact info@dezshira.com or visit our website at www.dezshira.com.

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#digitalpayments #digitalstrategy #marketingcampaigns #chinadigital

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The article ‘Get To Know the Asian Consumers of 2024’ posted recently on Retail in Asia website, discusses the findings of a survey conducted across Asian markets focusing on the perceptions of luxury brands among Asian consumers amidst global instability and economic uncertainties.

Major trends that emerged from the report:

🛍️Value Appreciation: There is a shift in the luxury paradigm in Asia, emphasizing quality, brand reputation, and resale or investment value. Asian consumers prioritize quality, with a significant focus on brand reputation and a growing awareness of resale value. Mindful consumption is also emerging, with consumers acquiring fewer products but placing importance on those with perceived resale value.

🛍️Quality of Service: Asian consumers expect special perks and tailored experiences from luxury brands during their shopping journeys. There is a willingness to accept rising prices if brands deliver on product quality. However, preferences for perks and acceptance of price increases vary across markets, highlighting the need for tailored service levels to meet diverse consumer needs.

💴Pricing Alignment: Consumer preferences for online shopping differ between favoring brand official websites and multi-brand online platforms. Some markets prefer brand official websites for direct brand engagement and authenticity, while others prioritize multi-brand platforms for choice, pricing, and convenience. Preferences also vary across product categories, with beauty leaning towards multi-brand platforms and jewelry & watches favoring brand official websites.

💻Online payment: Digital payments have revolutionized the Chinese luxury fashion market, offering convenience and security for both consumers and businesses. With popular platforms like Alipay and WeChat Pay dominating the market, purchasing high-end fashion items has become seamless and efficient. This shift towards digital payments has also opened up opportunities for luxury brands to engage with consumers through targeted marketing and loyalty programs, further driving growth in the sector.

📌AI & Customer service: Many people find it easiest to use AI for online shopping. By making these services readily available it helps improve the customer experience. This technological development underscores the importance for businesses to adapt to evolving consumer behaviors by seamlessly integrating AI solutions into their customer service offerings, ultimately enhancing the overall customer experience.

🔗This article highlights the changing consumer behaviors and values in the Asian luxury market, highlighting the importance of quality, tailored experiences, and pricing alignment for luxury brands to succeed in the region.

🔎How to engage your target consumers in 2024? Contact EGGsist to design your tailored digital strategy.

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Yesterday a pool of digital savvies, gathered together at this interesting event in Milan organized by Worldline Italia, featuring the Alipay+ data, solutions and market insights and Global Blue Italia latest survey results and shopping trends.

Do you want to discover more about digital payments and in APP marketing solutions O2O?

EGGsist, OfficialAlipay+ Marketing Partner, support wester companies willing to engage with Chinese consumers 🇨🇳 travelling overseas ✈, contact us now !

Yesterday’s event organized byWorldline Italia,Alipay+ ‘s Payment Partner, in the heart of Milan, the capital of fashion and the undisputed destination of shopping travel for international tourists and in particular for the Chinese, was interesting!

Global Blue Italia ‘s data, as well as the trends of high-growth area bookings (YOY), and the insights shared by Alipay, concretely demonstrate that 2024 is the year of real recovery.

📲 Alipay+ is not “just” a payment APP, but an infinite digital ecosystem with over 4 billion services!!

👏 Thanks to the group’s Marketing & BD team,Sabrina Galessi,Luigi J. L. for citing a case study byEGGsist,Alipay+ Marketing Partner for Europe and the UK since 2019.

📢 One of my goals, as a senior consultant of the Chinese market, is to support Western companies in intercepting global consumers, targeting them by membership level/financial profile, demographics, etc and using data-driven analytics, to create a unique shopping experience by creating a relationship with brands that goes “beyond borders”!

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