Chinese culture & traditions Archives | Page 2 of 4 | Eggsist | IT advisory firm in China - Internationalization and software development

Alibaba Film Industry, With the recent conclusion of the Oscars

the entertainment business has been a very hot topic in the media!

It’s very common for Chinese films, filmmakers, or actors to have a presence at the Oscars, whether through nominations or participation in various categories.

🎬 Recently, Hong Kong’s entertainment industry is set to undergo a transformative wave, fueled by Alibaba’s ambitious investment plans.

💥 Alibaba’s media division plans to invest $640 million in Hong Kong’s entertainment sector according to Alizila. This move reflects the company’s ambition to expand its presence in the region’s thriving media industry.

Here are some key takeaways about the Chinese Film Industry:

-Alizila’s most recent article about the Chinese film Industry, mentions how during the recent Lunar New Year, mainland China’s box offices hit a new record high in sales due to the post-pandemic economic boom.

-Hong Kong ranks as the world’s second-largest film exporter and the third-largest film maker, behind Hollywood and Bollywood.

-In an effort to capitalize on one another’s advantages and reach a variety of audiences, co-productions between Chinese and foreign studios such as Hollywood continue to grow the industry according to Deadline.com

Alibaba Pictures, a subsidiary of Alibaba Group, was established in 2014 to focus on the entertainment sector. In the past decade strategic partnerships with major Chinese film studios and production companies, including Huayi Brothers Media Group and Beijing Enlight Media have formed. These collaborations have enabled Alibaba to expand its presence and influence in the Chinese film market.

⭐EGGsist is Marketing Partner of Alipay+ the fintech of Alibaba Group, contact us to know more about the digital ecosystem.

To deep dive into the movie industry read the Alizila article below 👇

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#Alibaba #ChineseFilmIndustry #DigitalSolutions #ChineseMarket #ChineseFilm #ChinaTrends

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As February draws to a close, the Chinese luxury fashion and travel market

experienced a surge in consumer spending and travel activity during the Chinese New Year festivities.

With a burgeoning consumer base, Chinese shoppers are significantly influencing global luxury sales while simultaneously driving innovation and demand in multiple sectors.

Here are some key elements and updates of the consumer spending trends:

During China’s peak travel season, known as Chunyun 春运, , travelers embarked on 474 million domestic trips, marking a notable increase of 34.3% compared to the previous year. 🌸

According to Alipay+, during CNY 2024, Chinese tourists’ spending on F&B increased 70% compared to 2019, and combined consumer spending in Thailand, Malaysia, and Singapore increased by 580%; the total spending by Chinese tourists using Alipay overseas increased by 140% 💶

Chinese tourism is likely to keep growing, with estimates indicating that there could be 140 million outbound trips by 2024, according to the China Tourism Academy. ✈️

High-end brands leveraged Tmall’s AI tools to share gifts and exclusive Lunar New Year offers with users, in fact, luxury consumers accounted for nearly 25% of global luxury consumptions in 2023, forecasted to grow in the upcoming years. 🛍

Referred to as “Self treatment,” by Tmall shoppers, the beauty and health market is gaining attraction by Chinese consumers, emerging as a top-selling and trending industry; trending now, China’s anti-aging market size is expected to reach US$15.02 billion by 2024. In specific, anti-aging, eye care and facial masks products, have seen growth across e-commerce platforms and social media commerce like Taobao, Tmall, Douyin. 💄

China will moreover become the largest winter sports market, with forecasted participation to reach 50 million people by 2025 with 1,000 ski resorts to be open by 2030 🎿

Do you want to plan your Industry Data-driven campaigns for the Chinese Market? Just give us a ring!

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#ChineseMarket #digitalpayment #travel #ChinaMarketing #ChinaTrends #ChineseNewYear #YearOfTheDragon #ChunYun

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Did you know in China, Easter isn’t celebrated?

However, the “EGG” holds significant symbolism, representing the beginning of everything.

In Chinese the word 蛋 (dàn) means EGG, and as a cultural symbol it represents the beginning of life and creation.

盘古 (Pángǔ) is a significant figure in Chinese mythology associated with the creation of the world.

According to legend, Pangu emerged from the cosmic egg, separating 阴 (yin) from 阳 (yang) with his mighty axe.

Pangu’s actions are said to have shaped the world, setting the stage for life to flourish.

Unlock your potential today! Connect with EGGsist to discover our Data Driven Solutions and plan your next digital marketing campaign!

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#ChineseMarket #Digitalmarketing #ChinaMarketing #ChinaTrends

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Here’s the answers: CTRIP

According to the China Tourism Academy, the growth of Chinese tourism is estimated to reach 140 million outbound trips in 2024, so how could international brands use this to their advantage to engage their target consumers?

Here’s the answers: CTRIP

In today’s digitally connected world, the key touchpoint to reach new customers is through Chinese travelers and digital marketing strategies using CTrip.

CTrip is the largest Chinese Online Travel Agency proudly holding the top spot in both market share (80%) and Monthly Active Users (400 million). CTrip is the undisputed leader in the Chinese outbound market and ranks as the number 1 travel platform in China and Asia.

One of the standout features of Ctrip is its all-in-one travel platform, catering to every aspect of the traveler’s journey. Ctrip offers unparalleled access to a strong purchasing power consumer base.

CTrip‘s advanced capabilities enable precise segmentation based on browsing behavior, travel patterns, user demographics, and economic indicators, targeting users by their financial profile and confirmed destinations. This granular approach ensures that your marketing efforts are not just reaching a wide audience but are effectively resonating with the right individuals at the right time.

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#ChineseMarket #ChineseTourism #CTrip #DigitalDataSolutions #Travel #ChinaMarketing #ChinaTrends

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Alipay+ Digital Marketing Solutions

The mobile payment market size is growing with a CAGR of 24.5 % (compared to the size of 2020), and will reach USD 5399.6 billion by 2026.

Mobile payment merchants (from several industries) possessing a unified checkout service can benefit from sales increase and conversion. On top, users can also benefit from payment aggregation, single sign-in and loyalty programs in the ecosystem.

Successful strategies require creative, customer-centric approaches that leverage the latest technologies, such as those offered by Alipay+, to deliver outstanding service and value to its brand & end-customers.

Alipay+ is a comprehensive SuperApp that integrates various features including payments, banking, wealth management, insurance, and lifestyle services. Part of Alibaba Group, Alipay+ aims to provide 1.3 Billion users worldwide with a seamless and convenient way to manage their financial activities and daily tasks through their mobile devices.

But how does digital payment connect with digital marketing?

With Eggsist tailored Alipay+ digital marketing solutions, we will deliver hyper-targeted promotions and offers to customers based on their location using Alipay Location-Based Marketing. Alipay+ uses geolocalized marketing to ensure the delivery of relevant messages and incentives directly to consumers’ mobile.
With Alipay+, merchants will efficiently tap into O2O opportunities (online to offline), drive foot traffic and sales to their physical stores.
Our targeted advertising solutions allow us to create customized campaigns that resonate with targeted audiences.
Alipay+ in-app digital marketing services include multipurpose digital coupons, banner promotions, keyword searches, push notifications, QR codes, & much more! Eggsist supports businesses to capture consumer’s attention and drive conversions at every stage of their customer journey, before, during and after their trips and shopping experiences!

Reach millions of users worldwide who are enjoying the convenience and security of Alipay+, contact EGGsist today to get started.

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#Alipay #ChineseMarket #DigitalSolutions #OnlinePaymentPlatforms

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DIGITAL PAYMENTS: USA VS CHINA

HOW GENERATION Z ENJOYS SHOPPING EXPERIENCES

The objective of this report is to conduct a comparison of digital payments, focusing on Generation Z (born between 1997-2012) in the USA and China.

We sought to create a deeper understanding of the daily spending habits among individuals of the same age but from diverse cultures. To ensure accurate comparisons, we diligently collected information directly from reliable sources. Specifically, we focused on comparing the spending and lifestyle differences of a Chinese student with that of an American counterpart.

EGGsist, Digital Consulting firm, will guide you through the most used apps for 20-year-olds!

Digital Payments USA vs CHINA GEN Z focus Download

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