Do Chinese people celebrate just one #Valentine’s Day?

The answer, as many of you already know, is not really!
In fact, in China, there are six different occasions to celebrate lovers. Now, we are getting closer to another one: guess what it is?

…One little hint: today we’re talking about #白色情人节.

In Asian countries, 14th March, known as #White Valentine’s Day (or White Day), is an occasion for women to gift their male others.

There are several versions of the #holiday’s origin, which was firstly in Japan, in 1977 precisely, but they all more or less focus on creating a #festival to encourage consumption in the name of love.

At the very beginning, the festival has spread to South Korea and Taiwan. Then, it gained a foothold in mainland #China.

From that moment, loads of #brands have caught the opportunity that this gifting holiday offers, just as they did with Chinese Valentine’s Day Qixi.

This year, how did brands hit on a strategy to get more consumers?

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