According to the China Tourism Academy, the growth of Chinese tourism is estimated to reach 140 million outbound trips in 2024, so how could international brands use this to their advantage to engage their target consumers?

Here’s the answers:  CTRIP

In today’s digitally connected world, the key touchpoint to reach new customers is through Chinese travelers and digital marketing strategies using CTrip.

CTrip is the largest Chinese Online Travel Agency proudly holding the top spot in both market share (80%) and Monthly Active Users (400 million). CTrip is the undisputed leader in the Chinese outbound market and ranks as the number 1 travel platform in China and Asia.

One of the standout features of Ctrip is its all-in-one travel platform, catering to every aspect of the traveler’s journey. Ctrip offers unparalleled access to a strong purchasing power consumer base.

CTrip‘s advanced capabilities enable precise segmentation based on browsing behavior, travel patterns, user demographics, and economic indicators, targeting users by their financial profile and confirmed destinations. This granular approach ensures that your marketing efforts are not just reaching a wide audience but are effectively resonating with the right individuals at the right time.

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