Are you searching for #news, #tips, and #trends from #China? Then, check this out!

#Shanghai#Fashion Week’s FW 2021 edition, titled “Bloom the Spring”, kicked off on April 6th. During the 8-day program, 100-plus #physical runway shows took the stage at four different venues across the city. But, they didn’t forget about the ever-growing role played by #livecommerce: through “Shanghai Fashion and Lifestyle Carnival” brands could sell directly to #consumers through daily live stream shows.

Several #international#brands joined the event, but the real spotlight was on #Chinese#brands, local emerging talents, and #sustainability. More than 40% of the featured brands adopted environmentally friendly practices.

A few days ago, #Tmall launched a new 3D shopping solution dedicated to home-furnishing brands called 天猫家装城 (tianmao jiazhuang cheng), one of the latest new #retail innovations rolled out by the platform.

 #Tmallglobal continues its impressive growth worldwide and keeps welcoming celebrity-owned brands like the one launched by Billie Eilish.

✔️ Last week, Douyin launched a new function: the flagship stores. The primary focus of the platform is to get more #fashion#brands on board!