During double 12 celebration live streaming from 寺库 SECOO the first live into the Chinese market of Ji Won Choi, check out our backstage and meet the designer!

Ji says: “Through every garment, I wish to tell a story of cultural diversity and craftsmanship that I hope anyone can connect with. Each artisan and every small factory tell us a precious story of their own Country for us to learn, cherish, spread, honor, and respect. During this difficult period where people cannot freely travel fashion helps us all to remind,
celebrate and experience the beauty of diversity”.

In 2019, Ji Won Choi presented a two-part collection in collaboration with Adidas Originals at London Fashion Week, the collection has been worn by the likes of Beyoncé, Kendall Jenner, Kourtney Kardashian, Karlie Kloss, and Jeffree Star.

Most recently, JI WON CHOI brought her vision NOMADIC/HERITAGE to Amazon Prime Video’s fashion competition show, MAKING THE CUT.

Thanks to Secoo Italia staff for the amazing performances!